Director of Marketing for The Family of Brands & Land Development Strategist

Erin O’Brien leads the marketing, communications, and brand strategy for the family of Marks brands, helping shape how the company is represented across every client, partner, and community touchpoint. Working closely with the leadership team, she develops strategic marketing initiatives that strengthen the company’s reputation, support business development, and position MC&G Capital for continued growth.

Her responsibilities include brand management, digital marketing, public relations, content strategy, and corporate communications, ensuring the company’s developments, partnerships, and vision are communicated with clarity, consistency, and purpose. From launching new communities to elevating the company’s presence across North Carolina, Erin helps connect people with the work and values that define MC&G Capital.

Passionate about authentic storytelling and meaningful relationships, Erin believes the strongest brands are built through trust, consistency, and a commitment to excellence.